Extended Customer Experience
A seamlessly integrated mobile experience for one of the most established sewing machine manufacturers.
PROJECT OUTLINE
Meticulously crafted
For over a decade, we have advised Bernina AG, a traditional Swiss company, on product innovation, design and technical solutions for sewing machines.
Sleek and stylish
Bernina has set a new standard for future machine generations with the launch of its new sewing and embroidery machines. This includes product and user interface design, hardware, display size and resolution, and range of functions.
Project Overview
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Bernina collaborated with Makery to make the potential of internet-enabled machines available to end customers through the Bernina Remote App.
The app allows users to easily track the status and progress of their embroidery projects on various devices, such as iOS or Android mobile devices. The app's technological foundation was selected to allow for future expansion of its functions.
Makery also assisted EPS, the technical service provider, in developing the app's design, usability concept, and making it available on all major mobile device platforms.
FINAL THOUGHTS
From desk to pocket: The project was a valuable first step towards an enriched customer experience outside the boundaries of the sewing machine.
