Branding Innovation
Sensory data, connected devices, web technology, small cars, a trip to South Africa, and a tight timeline - it sounded like a job we could enjoy.
PROJECT OUTLINE
Meticulously crafted
Markenfilm Crossing came to us with an idea for a commercial for the launch of the Smart fortwo cabrio in 2016. To approach the concept of the new Smart being "open" in a wonderfully quirky way, the idea was to ask people disturbing questions to test their "openness". Being "open" was generously rewarded.
Sleek and stylish
Makery's task was to build a lie detector that would track sensory data from the subject to assess whether or not they were telling the truth, while asking questions and automatically displaying the results.
Project Overview
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The housing was made from fully CNC milled aluminum sheet metal which was partly black anodized. Behind a cut-out in the front panel we mounted a high-res AMOLED 8″ display. For the antenna and the polygraph we made a custom wire harness. The front-end control was based on WebSockets to synchronize it with the display of the sensory data and the questions.
We tailored a native android app for data logging and the graph animations. We sampled the test person’s heart rate, muscle contraction, skin resistance and respiration around 1000 times per second. The time to develop all of this was around 3 weeks.
FINAL THOUGHTS
Do not underestimate the importance of planning (be visual, create diagrams, keep them updated) and always have your basic hardware components in stock.
